On it’s opening weekend Shrek the Third managed to plow home a nice sum of $122 million. It opened in 4,122 cinemas around the US and managed to get an average per-location taking of $29,597. Pretty ridiculous if you ask me. It is the third biggest opening in history and the biggest opening for an animated movie.
DreamWorks Animation marketing head Anne Globe said the “Shrek the Third” opening “significantly” outpaced the studio’s expectations. “We’re extremely cautious in an intensely competitive environment,” said Globe of the impending Memorial Day weekend square-off. “But we’re hoping there’s room for all of us.”
According to Nielson we are breaking records every year, since this time last year we have increased the Box Office by 10% and are on track to beat out the summer of 2004 (the biggest summer in box office history) by 15% which will be roughly around the marks of $70 million. Crazy numbers